Name: Digital Marketing Practitioner
Start: 2025-11-25
End: 2025-11-29
Location: Dubai

Digital Marketing Practitioner

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Why Attend

The Digital Marketing Practitioner course demonstrates fundamental concepts and techniques in digital marketing to participants, with or without a previous experience in the field. This is an introductory course that focuses on the basic pillars of digital marketing. The course utilizes a variety of case studies and exercises to develop the right skills needed to create and implement effective digital and social media campaigns within an organization.

Course Methodology

This course is highly interactive with group exercises, case studies, and videos utilized as integral tools within the learning.

Course Objectives

By the end of the course, participants will be able to:

Understand the value and benefits of digital marketing
Brainstorm, plan and launch an effective digital marketing campaign
Create and manage social media marketing campaigns
Create and manage Paid Search and Display ad campaigns
Understand the basics of SEO (Search Engine Optimization)
Understand how web analytics work

Target Audience

This course is suitable for digital, sales, marketing and media professionals, webmasters, web developers, key managers and any business professional with little or no previous experience in digital and social media marketing. This course is also ideal for traditional marketing professionals looking to move into a digital marketing role.

Target Competencies

Social media marketing
Search and display advertising techniques
Video marketing
E-mail marketing
Web analytics

Note

After successfully completing this course, each participant is entitled to one complimentary hour of private video consultation with the Digital Marketing expert facilitating this course.

2019 - Location & Date

24 - 28 Nov, 2025

Dubai

English

Novotel Al Barsha

25 - 29 Nov, 2025

Dubai

English

Kempinski / Mall of the Emirates

Meirc reserves the right to alter dates, content, venue and trainer.

2020 - Location & Date

5 Days Course

No Schedules!
Please Contact Us if you have any queries..

Schedule for Me

Fees

Per participant - 2019

USD 4,600

Per participant - 2020

USD 4,800

Fees + VAT as applicable

Tax Registration Number : 100239834300003

(including coffee breaks and a buffet lunch daily)

Discount Plans & Cancellations Policy

Course Outline

Introduction to Digital Marketing
- Digital marketing vs. traditional marketing
- Latest digital marketing trends and stats
- How to create and execute a digital marketing strategy
- Digital marketing best practices
Search Engine Marketing (SEM) Basics: Google Ads
- Introduction to Google Ads
- Campaigns, AdGroups and Ads
- Ad editorial best practices
- Working with the keyword planner
- The different keyword match types
- Campaign and bid optimization
- Reading and analyzing Google Ads reports
Search Engine Optimization (SEO) Basics
- SEO vs. SEM
- Key SEO tags and fields
- Onsite and content optimization basics
- Offsite optimization basics
Social Media Marketing and Advertising
- Introduction to social media marketing
- Social media engagement best practices
- How to design effective posts
- Key social media marketing metrics
- The basics of social media advertising
- Facebook advertising basics
- Instagram advertising basics
Display Advertising and Video Marketing
- How Display Advertising works
- Overview of the Google Display Network (GDN)
- Cost Per “Mille” (CPM) vs. Cost Per Click (CPC)
- SEO for YouTube videos
- How to advertise your videos on YouTube
Introduction to Email Marketing
- What is a newsletter?
- The value of email marketing
- Key metrics to know
- Email marketing best practices
Web Analytics and Conversion Tracking
- Overview of Google Analytics
- Key traffic metrics
- Introduction to conversion tracking
- Computing your Return On Investment (ROI)

Marketing and Sales

Training Categories